Business Metrics
Contraction Revenue
Revenue lost when existing customers downgrade to a lower tier or reduce their usage-based spend. Contraction drags NRR below 100% and signals dissatisfaction or customers finding less value over time.
Business Metrics
Revenue lost when existing customers downgrade to a lower tier or reduce their usage-based spend. Contraction drags NRR below 100% and signals dissatisfaction or customers finding less value over time.