Zapier vs Make (Integromat) vs native integrations: which should I use?

Native integrations (built directly into the tools) are the most reliable and lowest maintenance option — use them whenever available. Zapier is the easiest no-code automation tool for straightforward linear workflows. Make (formerly Integromat) is more powerful for complex multi-step automations with branching logic and handles higher data volumes more cost-effectively than Zapier. Use Zapier for simplicity, Make for complexity, and native integrations whenever possible.