Is Jira only for engineering and software teams?

Jira is optimized for software development — its agile workflows, sprint planning, and GitHub/GitLab integrations are best-in-class for dev teams. Non-technical teams can use Jira but often find it unintuitive and over-engineered for their needs. If your company uses Jira for engineering, it's worth checking whether your other teams would be better served by Asana or Monday.com rather than forcing everyone into Jira.