What is HubSpot Operations Hub and what does it do?

HubSpot Operations Hub adds data sync (bidirectional sync between HubSpot and 150+ apps), data quality automation (auto-cleaning duplicate contacts), and custom-coded automation workflows. It's most valuable for RevOps and operations teams who need their CRM data to stay clean and synchronized across a multi-tool stack. Starter ($20/month) covers most SMB needs; Professional adds programmable automations and more advanced data management.