Shopify vs WooCommerce vs BigCommerce — which should I choose?

Shopify ($39/mo) is the easiest to set up and maintain — no technical skills needed. WooCommerce (free plugin, $5-30/mo hosting) offers the most customization but requires WordPress knowledge. BigCommerce ($39/mo) has the best built-in features without apps. Choose Shopify for simplicity, WooCommerce for control, BigCommerce for B2B or high-SKU catalogs.