What are the most common software evaluation mistakes?

The most common software evaluation mistakes: (1) evaluating features instead of workflows — does it actually fit how your team works?, (2) not involving end users in the trial, (3) underestimating implementation time and cost, (4) ignoring customer support quality, (5) choosing the cheapest option without accounting for time costs, (6) getting wowed by demos — always run your own trial with real data. Vendors show you the best case; trials reveal the real experience.