Business Metrics
LTV:CAC Ratio
The ratio of a customer's lifetime value to the cost of acquiring them. A ratio of 3:1 or higher is generally considered healthy for SaaS, indicating customers generate three times what it cost to win them.
Business Metrics
The ratio of a customer's lifetime value to the cost of acquiring them. A ratio of 3:1 or higher is generally considered healthy for SaaS, indicating customers generate three times what it cost to win them.