Business Metrics
LTV:CAC Ratio
The ratio of a customer's lifetime value to the cost of acquiring them. A ratio of 3:1 or higher is generally considered healthy for SaaS, indicating customers generate three times what it cost to win them.
Business Metrics
The ratio of a customer's lifetime value to the cost of acquiring them. A ratio of 3:1 or higher is generally considered healthy for SaaS, indicating customers generate three times what it cost to win them.
A short Monday email covering payment processor updates—rate shifts, new fees, surcharge rules, and policy changes tuned for B2B SaaS Tools for SMBs merchants. Only what affects your margins.